Brand Story


Stage 1:  The Birth of Uwowo Cosplay

Founded in 2013, Uwowo Cosplay rapidly carved its niche within the cosplay industry by emphasizing high-quality costumes and props at affordable prices, complemented by exceptional service. Our dedication to craftsmanship and customer satisfaction quickly distinguished us as a young and vibrant brand, eager to innovate and inspire.


Stage 2: Ascending to the Top

Within a few years, Uwowo Cosplay expanded its reach, launching stores on major platforms like Tmall and Taobao. This strategic expansion helped us secure almost a million followers in just five years, and by 2016 and 2017, we had achieved the status of the number one cosplay brand in China based on sales data. Additionally, Uwowo has partnered with over 40 conventions, including ChinaJoy and ComiCup, further cementing our influence in the cosplay community.


Stage 3: Embracing the Global Stage

April 1st, 2016 marked a pivotal expansion as we launched our Facebook page, directly engaging with our growing international audience. Over the past few years, our community has flourished, with over 100K followers on Facebook and Instagram. Each day, new members join our global family, sharing our passion and creativity.

We have since opened four international stores, ensuring that cosplayers around the world have access to our products. Our commitment to excellence in service remains steadfast, as each client's experience is paramount. Our collaborations with cosplayers worldwide continue to inspire and drive our community forward.


Stage 4: The Journey Continues

Building a community from the ground up has been a challenging yet rewarding journey. We are deeply grateful for the companionship and support of our customers and fans throughout this journey. Looking to the future, we are excited about the possibilities and eagerly anticipate creating more memorable moments together. Your ongoing support inspires us daily, and we look forward to you being part of every milestone yet to come.